Guitar Center Implements “Round Up Your Change” Charity Program Matching on “GivingTuesday” to Support Music Programs

by | Dec 1, 2021 | Leadership, News, Production, Worship Service Planning

Guitar Center is once again undertaking its “Round Up Your Change” fundraising initiative via retail store and online operations from November 21 through December 26 (2021), offering customers the option of donating to The Guitar Center Music Foundation (GCMF), a non-profit organization focused on granting musical instruments and equipment to music education and music therapy programs by rounding up their purchases to the nearest dollar.

New this year, on “GivingTuesday,” November 30, Guitar Center made customers’ donations go even further in announcing the matching of every round-up donation made that day, up to $500,000.

Wayne Colwell, Guitar Center EVP, Store Operations, states, “As part of our ongoing support of music programs around the country, we launched our ‘Round Up Your Change’ program with The Guitar Center Music Foundation in 2020 to tremendous success. We look forward to continuing this initiative during the 2021 Holiday season as people are still finding it in their hearts to reach into their pockets to support music education and music therapy. Guitar Center customers are loyal and generous, and they place a high value on music education, so we anticipate a highly successful Holiday ‘Round Up’ campaign.”

In 2020, GCMF received nearly $350,000 in funding that resulted in 3,500-plus instruments getting into the hands of aspiring players, along with supporting musicians and programs impacted by the pandemic. In 2021, GCMF is on target to surpass that amount thanks in part to Guitar Center’s “Round Up Your Change” program.

Myka Miller, Executive Director of The Guitar Center Music Foundation, says, “Guitar Center’s previous ‘Round Up Your Change’ initiatives have been a huge success, generating thousands of dollars for the Foundation that we have been able to quickly turn around into instruments provided to programs in need. The pandemic continues to be a driver of economic hardship, and many music programs have been hit particularly hard. We look forward to further successes with the 2021 Holiday ‘Round Up Your Change’ program to serve our communities.”

Music programs in need that would like to be considered for a grant from the Guitar Center Music Foundation can find out more here.

Guitar Center Foundation

Sign Up for Connections, the Worship Facility Newsletter!

NEW THIS WEEK

5 Critical Questions To Ask Before You Start A School

Has your church ever thought of starting a school?  I have worked with dozens of churches that at some point thought they would best serve their local community by starting a school...usually in their existing church facilities. While this can be exciting, there are...

3 Church Fundraising Ideas to Overcome Attention Challenges

Effective church fundraising ideas are required to capture people’s attention and have them willingly open their wallets in generosity. But there are many organizations requesting donations on a regular basis, and all those fundraising requests combine with other...

Introducing the Compact & Mighty HYPE™ 150 Mover

Blizzard Lighting has unveiled its newest luminaire for on-the-go shows, the HYPE™ 150 moving head spot. Compact, feature-packed and powerful, this punchy 150-watt mover is lightweight for easy transport and set-up.  It’s also loaded with features that are...