The end of the year is your chance to shine as a church and prepare for the future. These tips will help your church be known for clear, strategic communication as you close out 2024 (and anticipate 2025)!
Internal Church Communication Tips
1. Thank Your Team: Send personal notes to other church leaders and volunteers.
2. Pray Over Communication: Ask God to guide your communication and reflect what you’re known for.
Branding and Messaging (Be Known for Something)
3. Discover Your Thread: Use one unifying theme as your umbrella brand. Introduce it for 2025.
4. Be Consistent: Check that you’re using the same fonts, colors, and logo to identify your brand.
5. Personalize Communication: Segment emails for families, singles, seniors, and new attendees.
6. Share Your Story: Get members to share how God worked through the church in 2024.
7. Showcase Outreach: Share ways your church has blessed the community. Invite more to help!
Digital Church Communication Tips
8. Update Your Website: Highlight holiday service times and events upfront. Plan for 2025.
9. Optimize for Mobile: Ensure your website and emails work quickly and easily on phones and tablets.
10. Schedule Social Media: Plan posts with visuals and concise captions. Create a rhythm for 2025.
11. Create a Year-in-Review Video: Celebrate key 2024 moments with a shareable video.
12. Create an Email Campaign: To focus on gratitude, giving, and events. Bring everyone up to speed.
13. Add QR Codes: Link print materials to event pages, giving portals, or a sermon.
Events and Services
14. Promote Holiday Services Clearly: Share dates, times, and consistent themes everywhere.
15. Offer RSVP Options: Simplify seating management with online RSVPs when it makes sense.
16. Welcome Visitors: Prepare a digital (or printed) welcome guide for first-timers.
17. Simplify Event Signups: Make registration quick and easy. Online or at the Welcome Center.
18. Train First Impression Teams: Equip them to engage and connect visitors.
19. Highlight Giving in Services: Share how your church is known for generosity.
Giving and Stewardship
20. Send Giving Statements Early: Include a thank-you note and impact stories. Show gratitude!
21. Create a Giving Guide: Show how to give before December 31.
22. Tell Financial Stories: Share how lives are changed through contributions.
23. Promote Matching Gifts: Highlight any matching gift opportunities. Or create some!
24. Cast Vision for 2025: Share how gifts will make a difference next year.
About the author
Mark MacDonald is a communication pastor, speaker, consultant, bestselling author, and church branding strategist for BeKnownforSomething.com empowering thousands of Pastors and churches to become known for something relevant (a communication thread) throughout their ministries, on their church web