Six Steps To A Great Church Video

by | Mar 11, 2021 | Production, Video

People love video. If your church communication does not contain video, you need to start considering how to add it to your mix. But it’s difficult! Writing is simple compared to good photography but video adds even more complexity that’s very difficult to master.

In order to shoot and edit a great video, it requires, at minimum, a smart phone, external microphone, and some editing software. However, lighting must be considered if shooting indoors.

Many churches now have a few people who understand, light, edit, and produce videos (either on staff, on a volunteer team, or under contract); but great videos always start with a great story (that needs to be discovered or written). Start small and work toward more complex videos as required!

For a basic great video (that tells a compelling story), here are six steps:

One: Know Your Audience.

Think about who will want (or need) to watch the video. Consider where it will play based on where the audience is. It can be in person, online, social media, or at a kiosk. Once you know your audience; consider why they need to watch and the journey you must take them on (i.e. start where they are and what they need to understand or change during the video).

Two: Focus On One Need.

Sure, there’ll be a lot of needs in their lives but a short-form video should only focus on one of them. In the journey you’re taking them on, what is the most important need. Resist focusing on two things.

Three: Edit. Edit. Edit.

Like everything you do in communication, you must not post or print anything in its original (raw) form. Everything needs editing and especially a video. Think poetry and not prose. Consider your half-listening, low-attention-span audience and make videos as short as possible. Just enough time to tell the story eliminating all unnecessary elements that extend the time or leads to complexity. Based on where it’ll be viewed, decide how much time to allow. For most venues, a short-form video is less than 3 minutes. That’s about all the time most church services will allow and social media/website is about the same. It takes a VERY riveting storyline (and large budget) to get people to watch longer.

Four: Let It Rest.

Don’t rush releasing/posting a video. Once it’s been worked on, let some time go by, then watch it with a fresh set of eyes. Even better? Let someone (from your audience) watch it and comment on it. If they have questions or concerns, re-edit.

Five: Caption It.

And because most people watch videos on their phones during office hours, on the go, or in the bathroom (yes, it’s true), they don’t want sound. So caption it using YouTube tools or a third-party app like rev.com — just proof them carefully!

Six: Post It Carefully.

Even if the video is intended for live viewing primarily, it’s wise to post it on Vimeo or YouTube since people will stumble upon them and be interested in the content or even share them! Since it’s critical for being discovered, spend time writing a good keyword-rich description, meta-tags, and also provide your website so they can find out more about your church!

Sign Up for Connections, the Worship Facility Newsletter!

NEW THIS WEEK

The Importance of Specialized Safety and Security Training

The Department of Homeland Security's Cybersecurity and Infrastructure Security Agency (CISA), in their study of attacks on Houses of Worship, said communication and preparedness are key to preventing attacks at worship facilities, and if they should occur, surviving...

Put Your Congregation’s Safety First by Securing Rigging

What could be more important than the safety of your congregation, not to mention safeguarding the infrastructure of your Church. We are often not aware of the inherent hazards sitting right on top of our heads when heavy light and sound equipment is suspended above...

Evaluate Your Facility

If you have been a part of any management classes, you have probably heard the term “Management by Wandering Around.” This concept really took off in the early 80s, and is characterized by management in taking the time to wander around their company and engage in...